Information for Parents

Table of Contents

Welcome to Phrazle!

Hello and welcome, parents and guardians! We’re so glad you’re here to learn more about Phrazle. We understand that in today’s digital world, finding a safe, engaging, and genuinely fun online space for your child is a top priority. That’s exactly why we created Phrazle, a delightful word-puzzle game designed right here in the UK for curious minds of all ages.

Our mission at Phrazle is simple: to provide a positive and educational gaming experience that kids love and parents can trust. We believe that learning can and should be fun, and that online games can be a wonderful tool for developing vocabulary, problem-solving skills, and critical thinking. This page is designed to give you a clear, transparent overview of what Phrazle is all about, our unwavering commitment to your child’s safety, and how you can be involved in their digital play. We want you to feel as confident and excited about your child playing Phrazle as we are to share it with your family.

Our Commitment to Safety

Safety is not just a feature at Phrazle; it is the fundamental building block of our entire platform. We have built phrazle.co.uk from the ground up with a “safety-first” mindset, ensuring that every aspect of the game is designed to protect our young players. We take this responsibility incredibly seriously.

Here’s what our commitment to safety means in practice:

No Social Features: Phrazle is a solo-play experience. There are no public chat rooms, private messaging systems, or forums. Your child will never interact with strangers on our platform. This design choice completely eliminates the risk of online bullying, inappropriate conversations, or unwanted contact.
Curated, In-House Content: Every single puzzle, word, and phrase you see on Phrazle is created and vetted by our own team here in the UK. We do not allow any user-generated content. This means you can be 100% certain that all game content is age-appropriate, positive, and free from any offensive or unsuitable material.
A “Walled Garden” Environment: The game operates within a closed environment. We do not feature external links that could lead your child away from Phrazle to other, unvetted websites. The focus remains purely on the game.
No Third-Party Advertising: Your child’s gaming experience will not be interrupted by pop-ups or banners from third-party advertisers. We do not sell ad space on our game pages, which protects your child from being marketed to and prevents accidental clicks on links we don’t control.
UK-Based and Compliant: As a UK-based company, we operate in full compliance with all relevant UK data protection and child safety regulations, including the principles of the Age Appropriate Design Code (also known as the Children’s Code) set out by the Information Commissioner’s Office (ICO).

Our goal is to be a space you never have to worry about. When your child is on phrazle.co.uk, you can have peace of mind knowing they are in a secure, controlled, and positive environment designed just for them.

What Kids Can Expect

Phrazle is a brain-teasing word game that’s easy to learn but offers endless fun! The core of the game is all about guessing hidden phrases. Think of it as a modern, dynamic twist on classic word puzzles. Players use logic, deduction, and their growing vocabulary to solve challenges. It’s designed to be intuitive and rewarding, encouraging children to think creatively and persistently.

The game is structured to be encouraging, not stressful. There are no harsh penalties or high-pressure “game over” screens. Instead, we focus on the joy of discovery and the “aha!” moment when a child solves a tricky puzzle. We celebrate effort and progress, helping to build intellectual confidence and resilience. The content is purely educational and entertaining, focusing on language and logic. There is no violence, mature themes, or any content that isn’t suitable for a family audience. It’s just good, clean, wordy fun!

Parental Controls & Tips

While Phrazle is a self-contained, safe environment, we believe that the best online experiences happen when parents are engaged. We fully support your role in guiding your child’s digital life. Here are a few tips for managing your child’s playtime on Phrazle and beyond:

Play Together: One of the best features of Phrazle is that it’s fun for adults, too! We encourage you to sit down and solve a few puzzles with your child. It’s a fantastic way to connect, share in their achievements, and open up conversations about what they are learning.
Set Time Limits: Like any activity, screen time is best in moderation. Phrazle does not have its own built-in time limiters, as we encourage parents to set holistic boundaries that work for their family. You can use the built-in parental control tools on your computer, tablet, or smartphone (like Apple’s Screen Time or Google’s Family Link) to manage daily screen time.
Talk About the Game: Ask your child about the phrases they’ve solved. This reinforces their learning and shows you’re interested in their activities. You might be surprised by the new words and ideas they’re exploring!
Promote Digital Balance: Remind your child about the importance of balancing their screen time with other activities like outdoor play, reading physical books, and creative hobbies. Phrazle is a great part of a healthy, balanced routine.

Privacy and Security

Your family’s privacy is paramount. Our policy is simple: we collect the absolute minimum amount of data necessary for the game to function, and we never, ever sell your data.

We do not require children to create accounts or provide any Personal Identifiable Information (PII) to play Phrazle. Your child will never be asked for their name, age, email address, location, or a photo. We may use anonymous data (like which puzzles are being solved most often) to help us improve the game, fix bugs, and understand what features our players enjoy. This data is not linked to any individual and is used solely for internal purposes to make Phrazle better.

As a responsible UK company, our data practices are designed to be fully compliant with the UK General Data Protection Regulation (UK GDPR) and other privacy laws. We handle all information with the highest level of care and security. You can rest assured that your family’s privacy is protected on phrazle.co.uk.

Contact Us

We believe in open communication and welcome your questions, feedback, and ideas. You are our most important partner in creating a safe and wonderful experience for kids. If you have any questions at all, or if there’s anything you’d like to discuss, please don’t hesitate to get in touch.

You can reach the Phrazle team directly via email at [email protected]. We read every message and will do our best to get back to you promptly. Thank you for being a part of the Phrazle community and for trusting us with your child’s playtime. We look forward to hearing from you!