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Cookie Policy

Last updated: May 11, 2024

This Cookie Policy explains how Phrazle (“we”, “us”, and “our”) uses cookies and similar technologies to recognize you when you visit our website at phrazle.co.uk. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

2. Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate. Other cookies enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for advertising, analytics, and other purposes.

3. Types of Cookies We Use

A. Essential Cookies

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as security and site management.

B. Functionality Cookies (Game State)

Because Phrazle is a game, we use cookies/local storage to remember your game progress, your current daily streak, and your statistics. Without these, your game progress would be lost every time you refresh the page.

C. Analytics and Customization Cookies

We use Google Analytics to collect information that helps us understand how our Website is being used, how effective our marketing campaigns are, or to help us customize our Website for you.

D. Advertising (Marketing) Cookies

We use Google AdSense to display advertisements on our site. To serve these ads, Google may place or recognize a unique cookie on your browser (including the DoubleClick cookie). These cookies are used to serve ads that are relevant to your interests based on your past visits to this and other websites.

4. How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted (for example, your game streaks may not be saved).

5. Third-Party Websites

Our website may contain links to other websites or social media share buttons (like Twitter or Facebook). These third-party services may use their own cookies. We do not have control over the cookies used by these third parties.

6. Updates to this Policy

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons.

7. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at: